Create content that will keep people visiting your website for years, generating endless opportunities to win new customers.
The first thing that we do is listen and learn. How does your business provide solutions and solve problems? What are the most common questions that you are asked? What areas in your field cause the most confusion?
Once we discover what people are actively searching for in your industry, we can tailor the custom content to turn your website into a destination place for answers. Engaging, practical content builds your reputation as an expert resource in your field, and ensures that your website sends the message you want, explains the details that people need, and champions you - even when you aren’t around.
Now that we understand what makes you stand out from the crowd, we will put together a strategy for creating useful, sought-after articles that will keep people discovering and visiting your website for years to come. It seems that no matter what questions people ask, your company has the answer.
Each article will provide valuable, practical information to your customers and prospects. And, every addition of content will build your online treasury of resources, which will improve your search engine ratings, allowing your company to be more easily discovered.
Before we even get started, you will have a schedule of topics and a timeline that lets you know when to expect proofs from us, and when we will need revisions and approval back to ensure that everything is delivered on time.
Once an article has gone through revisions and is approved, it will be published to your website to start driving traffic, informing potential customers, and building your reputation as the expert in your field.
Target potential customers who are searching for exactly what you offer. We can create compelling ads to draw those customers in, and help you navigate the complicated algorithms and technology.
For brand exposure, display ads are a great way to get in front of as many eyes as possible. Image-driven display ads maintain top-of mind-awareness for your brand and products.
Video is the quickest growing field in advertising. It's also a bit more challenging to produce. Summa can create powerful, results-producing video ads for your company, or simply assist with idea creation, script writing, camera crews, directing, or editing.